Audience Insights Specialist

Snaphunt Pvt ltd

Snaphunt is a predictive hiring platform that finds and matches talent to jobs for a skill and personality fit. We help people find jobs they love and companies hire employees who stay longer

Job Description and Requirements: 
  • Join a market leader within Media & Entertainment
  • Strong opportunities to progress your career
The Employer
 
Our client is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Their core business is publishing of newspapers, magazines and books in both print and digital editions. They also own other digital products, online classifieds, radio stations and outdoor media.
Sitting within the Media Strategy & Analytics department, the Company's Analytics team serves as the data analytics centre of excellence for the whole company. They integrate and gatekeep all major data sources across the Company's media divisions, on top of which they create visualisations and perform analytics functions to drive business decisions. They also formulate and execute advanced analytics and machine learning projects to help business units achieve their objectives.
 
The Job
 
Our client is are looking for two articulate and cross-functional audience insights specialists to join the team and help provide their media divisions with a composite view of the Company's product users, as well as identify any audience gaps in the company's product portfolio. This role will report to the Analytics Lead and work closely with the media divisions including editorial, product, ad sales and circulation sales teams. In this role you will:
  • Work with the data analytics and research teams to generate audience insights across disparate data sets
  • Identify data gaps and create strategies for data collection
  • Help to develop and track audience growth and loyalty against industry-standard targets and metrics, including benchmarking against competitors
  • Help newsrooms create content insights to fine tune their editorial strategy and monitor the performance of the resulting content strategy
  • Use audience insights to help product development and sales teams refine and craft new products and marketing campaigns
  • Create dashboards and regular reports to share audience metrics and actionable insights
  • Conduct market scanning to identify audience gaps in the product portfolio
The Profile
  • You have at least 2 years of experience in dealing with data, business intelligence or audience development, preferably in a media-related industry
  • Experience with content analysis preferable
  • Hands-on experience with analytics tools such as Google Analytics, FB Insights and Chartbeat preferable
  • You are familiar with interpreting and analysing survey results and large datasets
  • You possess excellent communication skills and experience with Powerpoint
  • Comfortable multi-tasking and works well under pressure
  • Excellent at collaborating across departments/teams
Please apply for this role using the following link: https://snaphunt.com/jobs/04643002
Job Type: 
Full Time
Salary: 
SGD 3500-7000 per month
Status: 
Open
Closing date: 
May 08 2019